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The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future.
The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
Exciting visual examples! Easy reading - clear definitions. --Ejenobo Oke, Manchester College, USA
Great introduction for level 4 BA Graphic students. Clear layout, easily accessible. --John Blackman, Cambridge School of Visual and Performing Arts, UK
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
- Amazon Sales Rank: #6848583 in Books
- Published on: 2014-10-30
- Released on: 2014-10-30
- Dimensions: 7.99" h x .79" w x 9.06" l,
- Binding: Paperback
- 192 pages